About Jaime Maser Berman and
Maser Communications

A natural-born storyteller and consummate conduit known for her hustle, Jaime Maser Berman is a powerhouse publicist through and through, with over 20 years of experience on the agency and in-house and consulting sides of the business, representing some of the most beloved beauty and lifestyle brands in the world.

Praised by the press for her infectious energy, ability to anticipate needs and detail-oriented service, and by clients and colleagues alike for her tenacity, intuition, personalized touch and innate understanding of the beauty and wellness marketplace, Jaime is a crucial communications asset to help story tell, expand awareness and engagement, drive business and increase consumer reach.

In 2014, after 14 years garnering extensive experience with niche and luxury beauty and lifestyle brands and services (including dermatologists, plastic surgeons, personal trainers, hair stylists, estheticians, massage therapists and more), as well as working on local, regional, national and global communications programs, Jaime had amassed the skills and knowledge she needed to branch out on her own, and Maser Communications was born.  Under Jaime’s direction, Maser Communications is well-versed in reaching media across various platforms, honing in on where the target consumer is and delivering messaging that matters to them.

Prior to founding Maser Communications, Jaime spent five years in-house with La Prairie, the luxury Swiss beauty brand. From 2009-2012, Jaime spearheaded all North America public relations efforts and oversaw La Prairie’s namesake spa business in New York City, Los Angeles and Grand Cayman. In March 2013, Jaime segued into the role of Vice President, Global Public Relations, where she strategized, developed and implemented worldwide brand communication strategies and tools to support La Prairie’s business initiatives, image goals and product launches for 90+ markets globally.

Other professional experiences include Beauty & Wellness Director at Paul Wilmot Communications, where she managed the day-to-day business for accounts spanning from Rita Hazan Salon to Peak Performance personal training facility to Dr. Dennis Gross Skincare, as well as brought new ventures to market, including Unforgivable fragrance by Sean “Diddy” Combs, Juicy Couture Original fragrance, Davi Skincare and Blue Lagoon Skincare.

Jaime previously honed her skills as in-house Public Relations and Marketing Manager for Sue Devitt Beauty, beauty publicist at Kaplow Communications and consumer goods publicist at Manning, Selvage and Lee.

A lifelong East Coaster and graduate of Boston University’s College of Communications, Jaime resides with her husband, four sons and two rescue dogs in Westfield, New Jersey, in a home stocked with enough eye cream to rival the shelves of Bloomingdale’s beauty floor.